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Commercial

The diverse range of human resources on the team at Artifications includes knowledge of the hospitality industry, psychology, interior design and project management. These skills enable us to tailor a solution to the business needs of our commercial clients. Logistical planning and installation management are as important to us as concepts that create stand-out businesses and commercial enterprises.

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Project: Retail outlet, 'Aristo Lifestyle', Lynn Mall, Auckland. Cane and wrought iron furniture, homewares and interiors accessories.

The Brief: Design a corporate identity, logo, signage and interior concept. Refit the existing space and project manage the fitout.

The Solution: Customer flow was managed with subtle 'zoning' of the retail space using colour and texture changes as backdrops, floating flush ceilings, and a movable cube-like display system. The display system could be built up or down and provides unlimited display possibilities.

The rear of the store was a potential dead zone, which has been handled by giving it a separate gallery feel to the rest of the store and brighter downlighting, to give the area a visual presence from within the store and from the street.

Simple versatile window display areas were defined by large low display plinths and sheer fabric backdrops.
The interior feel is warm, rich and inviting and reflects the luxurious look of the product on display. Consumer feedback has shown that the store is frequently visited and enjoyed. The design has been kept simple and versatile, for easy adaptation to new outlets for similar product lines under the same brand.

Project: Bowling arena, 'Lincoln Ten Pin', Lincoln Rd, Henderson, Auckland. Lincoln Ten Pin is a well established bowling arena in the West Auckland area which has recently acquired a new owner. The complex is comprised of three areas; the main bowling area, utilised significantly at night, a small casino, and a bar with patio garden, as well as toilet and service areas.
The Brief: The premises was to be given a more upbeat, contemporary look, to attract the younger night-time clientele and still work well for families, corporate groups and a large group of established patrons.

The bar was also to be given a broad appeal, suitable for its multi-function uses as a family bar, where meals and snacks would be served, corporate functions, a sports bar, and also provide areas where the older members could take refreshment in a comfortable seat.

The Solution: To blend a locally relevant element, 'bombing' or spray art, was used as the basis for colour and design. A striking 'fun' colour palette was used with various metal, and plastic finishes on bar fronts and the adjoining wall into the casino.
The main bowling area and casino is lit with a spectacular lighting display at night which under fluorescent, picks up the white in the décor and the clothing of the patrons. These nightime effects were maximised with areas of checkered pattern, white and colour 'bomb' style murals, and heavily textured white and grey columns. The emphasis was on a spectacular and exciting visual mix of colour, pattern and metal, further enhanced with the night time light and sound effects.

The bar area continued the same colour theme, although it was somewhat softened for a quieter feel. Metal finishes were used extensively on bar fronts and furniture.
The addition of wood in this area gives a slightly rustic, locally relevant element. Contemporary lounge furniture in Microfibre provide low level seating, appropriate for comfortable intimate conversational areas. Black and white plastic café tables provide meal areas that can be regrouped for corporate functions.

Existing outdoor furniture has been given a simple paint job to lift this area.
The Project: Kelly Tarlton's Underwater World, Tamaki Drive, Auckland. Kelly's is a tourism enterprise featuring a unique underground aquarium, built underneath Auckland's busy Tamaki Drive. It has a yearly visitor rate of around 500 000 with daily visitor rates averaging 1800 in summer.

The Brief: Artifications was engaged to provide solutions for six areas in Kelly's using most of the existing fixtures and existing corporate palette.

The Entranceway: Queues on the long descending ramp could be problematic especially in summer when visitors can wait for up to 20 minutes. Our brief was to create an enchanting visual experience to entertain people and arouse expectation.

The Solution: Shaded colour from ceiling to the floor to give the impression of being immersed underwater, with sealife found in the local Hauraki gulf, including orcas and dolphin. This area moves through to the Antarctic experience room where the design morphs into a 3D image of Antarctic landscape. Large rock formations were designed and constructed in fibreglass to house monitors. This frames windows into the penguin enclosure and leads into the reconstruction of Scott's hut.
Transition Room and Link Corridor: The link corridor provided a unique design problem. It is a 60m long stroll for visitors linking them to the shark aquarium and other exhibits.

The Solution: Using Kelly's corporate palette, each segment was given an individual design based on organic sea forms. As patrons move through the length of the corridor, the entire design works as a large 3D artwork.
Mural Areas: The labyrinth nature of the complex, means that there are large wall areas which provide the opportunity to create visual areas of interest and focus for the visitor. Three further areas were given mural treatments. Two leading into the area housing mainly sharks and stingrays, while the third was to be above a tank that housed animals found at New Zealand's rocky shoreline. The latter mural is a trompe'l oeil, complete with real pohutakawa branches and a tyre swing, evoking the feel of summer on New Zealand's shores.